PEGI ratings expand to mobile

Administered by many of the world's game rating authorities, the International Age Rating Coalition (IARC) provides a globally streamlined age classification process for digital games and mobile apps, helping to ensure the consistent cross-platform accessibility of established, trusted age ratings by today's digital consumers.

Established in 2013, IARC simplifies the process by which developers obtain age ratings by having them answer a single set of questions about their product's content and interactive elements. Their responses automatically generate different age ratings from each participating territory along with a generic rating for the rest of the world.

IARC rating assignments also include content descriptors and interactive elements identifying apps that collect and share location or personal information, enable user interaction or share user-generated content, and/or offer in-app digital purchases. The IARC system currently includes the participation of rating authorities, which collectively represent regions serving approximately 1.5 billion people with more expected to participate in the future.